Online Holiday Purchases Grow By 32%

ONLINE SALES SURGED DURING THE 2020 HOLIDAY SEASON

(CNN) – It certainly was a happy holiday season for online retailers.

Adobe Analytics reports Americans spent a record $188.2 billion in cyber sales.

That’s a 32% hike from the previous year.

This is the first time there were more than $1 billion worth of online purchases daily from November through December.

Analysts say part of the boost in online sales came as a result of people not going to brick-and-mortar stores due to the coronavirus pandemic.

Among the popular items purchased this past holiday season; consumer electronics and home improvement.