Study: Children Videos Promote Junk Food
A STUDY IN THE JOURNAL PEDIATRICS WARNS PARENTS THERE MAY BE MORE ADS FOR JUNK FOOD ON YOUTUBE THAN TRADITIONAL KIDS TV SHOWS
(CNN) – Parents have long worried about the influence of TV commercials on their kids; now experts say they should take a look at YouTube.
A recent study in the journal Pediatrics warns parents that kid influencers on the social media channel are endorsing junk food.
The authors say that nine out of 10 videos by top child celebrities and influencers featured unhealthy foods.
And nearly one in three videos promoted a fast-food chain, which in turn can lead to unhealthy habits and childhood obesity.
The study identified product placement and promotion that often exceeded what is seen on traditional network or cable TV for kids.
Child celebrities and influencers on YouTube generate millions of impressions for unhealthy food and drink brands through product placement.
In response, pediatricians say parents should be made more aware of the issue.
And they say, the FTC should strengthen regulations on product placement on YouTube videos targeting young children.