Snapchat Intros New Spotlight Feature
SNAPCHAT HAS A TIKTOK COPYCAT, AND IT'S CALLED 'SPOTLIGHT.'
(CNN) – Snapchat is out with a new feature that appears to be a copycat of a popular TikTok feature.
Snapchat is calling it “Spotlight.”
The company describes it as “a new entertainment platform for user-generated content within Snapchat.”
Snapchat says spotlight will feature the most entertaining snaps from users and will be personalized to people’s individual interests over time.
The hub is an apparent twist on TikTok’s “For You Page.”
That’s the main place on TikTok where people look for content.