Coke Cancels 200 Drink Brands
COCA-COLA IS GETTING RID OF HALF OF ITS PORTFOLIO OF BRANDS
(CNN) – Coca-Cola is getting rid of 200 of its soda brands.
On Thursday the beverage giant announced it will discontinue approximately half of its current number of brands.
They include drinks the company already announced they would get phase out like Tab and Zico coconut water.
Many of the brands Coke will shut down are not sold nationwide; only in certain markets.
Coca-Cola says it will instead focus on its more profitable brands like Coca-Cola Zero sugar and new products like its Topo Chico hard seltzer.