Lego Sales Are Surging During The Pandemic
LEGO SALES ARE SURGING DURING THE PANDEMIC
(CNN) – Add Lego to the list of companies that is benefiting from people spending more time at home.
The Danish toy maker said on Wednesday that sales jumped 14% in the first half of 2020; compared to the same period last year.
CEO Niels Christiansen pointed to investments in e-commerce as crucial during a period in which retail stores where shut.
It’s not just Lego.
Video game companies have also seen a surge in sales since social distancing restrictions have encouraged people to find new ways to pass the time.
Nintendo’s operating profit more than quadrupled in its most recent quarter.