SmileDirectClub Enters Direct Competition With Rival Invisalign

SMILEDIRECTCLUB SAYS IT WILL COMPETE DIRECTLY WITH ALIGN TECHNOLOGY

(CNN)  – Teledentistry company SmileDirectClub says it plans to compete directly with rival Align Technology.

SmileDirectClub announced Tuesday that it will start selling braces directly to orthodontists and dentists.

To date, the company has been selling directly to patients only.

That has come under fire by orthodontists who say a doctor should monitor the process.

The move comes just a couple of weeks after the expiration of an agreement between SmileDirectClub and Align Technology, in which both companies agreed to stay away from each other’s territory.

SmileDirectClub went public in September.

Categories: Business