Coke Targeted Teens, Said Sugary Drinks Are Healthy
COKE TARGETED TEENS BY SAYING SUGARY DRINKS ARE HEALTHY
(CNN) – Coca-Cola is facing criticism for trying to convince teenagers and moms that its sugary drinks are healthy.
That’s according to research by the International Journal of Environmental Research and Public Health.
The journal analyzed internal documents from two Coca-Cola ad campaigns, the 2016 summer Olympic games in Rio and a 2013 brand campaign.
The organization found that Coke was mostly targeting the two groups to its products to shift their attitudes.
The 2013 ads sought to “increase Coke brand health scores with teens.”
The 2016 campaign was aimed at teens and moms by enlisting young social media influencers to promote the products.
A Coca-Cola spokesperson says the company is cutting sugar in products around the world and doesn’t market to kids under 12.