Ford Adding 30 New Models In China Over 3 Years
FORD SAYS IT'S ADDING MORE THAN 30 NEW FORD AND LINCOLN MODELS FOR SALE IN CHINA OVER THE NEXT THREE YEARS
(CNN) – Ford announced Wednesday it is launching more than 30 new Ford and Lincoln vehicles in China over the next three years.
The American carmaker says about 1/3 of them will be electric vehicles, which are selling well in china despite a slowdown in the overall auto market.
China is the world’s biggest auto market and Ford’s sales are declining there the company wants to reverse that.
Even with slowing sales, China is still ford’s second biggest market behind the U.S.
Wednesday’s announcement was part of a broader relaunch of Ford’s strategy in China.
It includes a greater focus on new technology and adapting its Ford and Lincoln brands to local needs.