Survey: Drunk Shopping Is A $45 Billion Industry
INFORMAL SURVEY ESTIMATES DRUNK SHOPPING IS A $45 BILLION PER YEAR BUSINESS
(CNN) – First we had drunk dialing, then drunk texting. Both are always terrible ideas.
Now we have a new alcohol fueled regret to watch out for drunk shopping.
Tech and business web site “The Hustle” conducted an un-scientific survey and found 79% of its readers that consume alcohol have made at least one drunk purchase.
The survey estimates it’s a $45 billion per year industry, with the average wasted buyer blowing $444.00 each year.
People who work sports, transportation and energy appear most likely to splurge while inebriated.
What are they buying?
Clothes, shoes, movies and electronic devices top the list.
And you probably already figured this out, they’re using Amazon to do it almost exclusively.
A whopping 85% of drunk shoppers made their mistakes with Amazon.
The best way to avoid drunk shopping, obviously is to drink responsibly.
Short of that, watch out for merchants that prey on the behavior by offering flash sales late at night, when you’re more likely to be less inhibited.