McDonald’s Buys Artificial Intelligence Startup

MCDONALD'S ACQUIRES ISRAELI TECH STARTUP THAT USES A.I. TO TAILOR CUSTOMER EXPERIENCES

(CNN) – McDonald’s may be hoping to use artificial intelligence or AI to get you to spend more money at its restaurants.

The fast food giant announced Monday that it’s buying a tech start-up called dynamic yield.

It’s an Israeli company that uses AI to craft personalized experiences for customers.

McDonald’s said it could use the tech to tailor the menu board at drive-thru outlets or recommend items based on a customer’s initial order.

The Wall Street Journal reported the acquisition was worth more than $300 million.

McDonald’s didn’t disclose the size of the deal or respond to a request for further information.

Dynamic yield will remain a standalone business under McDonald’s ownership.

Categories: Business