Lego Sales Drop for First Time in 13 Years
LEGO'S SALES DROP FOR THE FIRST TIME IN 13 YEARS
(CNN) – Everything is not awesome at Lego.
Sales are down for the first time in 13 years.
The Danish company said Tuesday annual revenue dropped eight-percent last year.
That ended Lego’s long streak of rapid growth.
Lego sales had quadrupled since 2007 powered by the success of its star wars products and “The Lego Movie.”
One toy analyst said it grew so quickly, the company inevitably had to hit a wall.