Iron Bowl Weekend Shows Huge Economic Impact for Local Businesses
The Iron Bowl is just around the corner. Not only is it an exciting time for Auburn fans, it also has a huge impact on our local businesses, restaurants and hotels.
“The economic impact that Auburn football has on downtown and our merchants is significant. The Iron Bowl is even better. Now, we have a lot at stake to continue on to a post season, so its going to be a big day,” said Jessica Kohn, Auburn Downtown Coordinator.
Hotels are booked up and merchants are getting ready for the influx of both fans expecting more than 100,000 people coming into the area.
According to the Auburn/Opelika Tourism Bureau, the last Iron Bowl weekend at home generated $1.1 million in just lodging.
“We are cheering for the team and hoping they do great and love the atmosphere that it brings,” said Sarah Brown, Co-Owner of Wrapsody.
Brown said they have 14 people working around the clock Friday, Saturday and Sunday to get ready for Iron Bowl weekend. During this weekend, their sales triple.
“It’s a fun exciting time both for Auburn and Alabama fans. Everyone loves to be here. It’s a rocking party all downtown,” said Brown.
They tell us most fans will be coming in Thursday night or Friday morning and it helps that Iron Bowl is the weekend after Thanksgiving.
So, they are also have their version of Black Friday called “Blue Friday” with extended merchant hours, specials throughout the day, performances by the AU Cappella group, Aubie will be there and live music on the corner.
“It’s a big game weekend all hands on deck from a staff perspective, it’s going to be crazy. It’s a big day to promote shop local and shop Auburn campaign,” said Kohn.
For more information on “Blue Friday” visit: https://www.downtownauburnonline.com/