Watch Out for Iron Bowl Ticket Scams

Big game coming up this weekend on the plains and tickets are going for a hefty price.

But, the university and the Better Business Bureau warn fans that there are scammers out there selling counterfeit Iron Bowl tickets.

So, if the prices seem too good to be true, it probably is.

“Getting tickets for a game like this is a scam artist’s playground. They know that people are willing to pay good money to get into the game and they will take advantage of that anyway they can,” said Kelvin Collins, President/ CEO of BBB Serving Fall Line Corridor.

Collins said fan passion often gets in the way of being a smart consumer. So, if you are getting tickets that are much cheaper than any other reputable sites, that’s a red flag.

“Make sure when you get tickets, you can have some way to track down who you purchased the tickets from. Best thing consumers can do is use a credit card when purchasing the tickets because they have certain protections after the sale when you use a credit card,” said Collins.

Here are some tips from the BBB to protect yourself from buying a fake ticket:

Consider your source. Know the difference between a professional ticket broker (a legitimate and accredited reseller), a ticket scalper (an unregulated and unlicensed ticket seller), and a scammer selling fraudulent tickets.

Ask to see a scan of the ticket. If you’re purchasing a ticket online or in person, be sure to ask to see the ticket (or a scan of the ticket) before letting money exchange hands. Check the date, venue, and look for a bar code. If anything looks out of the ordinary, chances are the ticket is fake.

Buy only from trusted vendors. Buy online only from vendors you know and trust. Look for secure web addresses (https) to indicate a secure purchasing system. Don’t click through from emails or online ads; a common scam trick is to create a web address that is similar to a well-known company.

Know the refund policy. You should only purchase tickets from a ticket reseller that provides clear details about the terms of the transaction. Sellers should disclose to the purchaser, prior to purchase, the location of the seats represented by the tickets, either orally or by reference to a seating chart; and, if the tickets are not available for immediate access to the purchaser, disclose when the tickets will ship or be available for pick up.

Always pay with a credit card. Always use a credit card so you have some recourse if the tickets are not as promised. Debit cards, wire transfer, or cash transactions are risky; if the tickets are fraudulent, you won’t be able to get your money back.

Be wary of advertisements. When you search the web for online tickets, advertisements for cheap tickets will often appear. Use good judgment; some of these ads are going to be scams, especially if the prices are low.

If you’re unsure, verify your tickets. Pay a visit to the arena where the event will be held. Present your ticket to “Will Call” (customer service) and they can verify if your ticket is legitimate.


Beware of unlicensed merchandise. Counterfeit tickets and poor quality, unlicensed merchandise are two ways scammers make money. Be wary of pop-up shops and only purchase sports merchandise and gear from accredited and licensed sellers.

Know how to spot fake tickets. Some red flags include:

Typos and grammatical errors on the front or back of tickets.
Tickets printed on photo paper.
Blurry print on tickets being offered for sale.
Identical bar codes on more than one ticket (or the same serial number on the back of consecutive tickets).
Practice safe ticket purchases. The best way to ensure you land scam-free seats to the next big game is to shop with trustworthy sellers. Visiting gives you front-row-seat visibility into sellers that can connect you with the teams you love and ensure you don’t get scammed while landing the best seats to see your team.

Check out the seller/broker. Look them up on to learn what other customers have experienced. Check to see if they are a member of the National Association of Ticket Brokers. NATB members offer a 200% purchase guarantee on tickets. Look up the seller on to confirm you are buying from an NATB-member resale company.

And do not buy tickets off of social media unless you know the person a family member or friend.

Be sure to follow these tips before shopping for seats to the big game.

Categories: Alabama News

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