Consumers Expected To Spend 3.4% More This Holiday Season
CONSUMERS EXPECTED TO SPEND AN AVERAGE OF $967.13 ON HOLIDAY SHOPPING THIS YEAR
(CNN) – The holiday shopping season is less than two weeks away and it’s set to be a big one.
Consumers are expected to spend $967.00 on average.
That’s according to this year’s annual survey by Prosper Insights and Analytics for the National Retail Federation.
It is a 3.4% jump from last year, when shoppers said they would spend an average of $935.00
National Retail Federation president CEO Matthew Shay cited increased employment and rising incomes for the jump in spending.
The NRF’s holiday spending forecast predicts that November and December retail sales will be between $678.8 billion and $682 billion.
That represents an increase of between 3.6% and 4%.