When Veggies Come With Labels People Eat More
WOULD LABELS ENTICE YOU TO BUY VEGETABLES ?
Labels expected to entice more to eat vegetables.
Standford University researchers tracked vegetable purchases in a large university cafeteria.
People were more likely to choose veggies with labels like ‘twisted citrus-glazed’ carrots or sweet sizzlin green beans than the same with basic descriptions.
Creative labeling also increased the actual consumption of vegetables by nearly a quarter.
