NBC Announces Big Changes to Winter Olympics Programming
COURTESY: NBC SPORTS
In an announcement made on Tuesday, NBC will broadcast its Winter Olympic TV programming live across all time zones for the first time at the 2018 Winter Games.
The Games are set to take place in PyeongChang, South Korea.
This includes daytime, primetime and late-night coverage on NBC.
On most nights, primetime coverage will begin at 8 p.m. ET, 7 p.m. CT.
“Nothing brings America together for two weeks like the Olympics, and that communal experience will now be shared across the country at the same time both on television and streaming online,” said Jim Bell, President, NBC Olympics Production & Programming. “That means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything. This is exciting news for the audience, the advertisers, and our affiliates alike.”
The PyeongChang Winter Olympics begin on February 8th with the Opening Ceremony happening on February 9th.