Budweiser backs out of team USA

Budweiser bows out of Team USA sponsorship

(CNN) – After 32 years, Budweiser is saying bye bye to team USA.

Anheuser-Busch Inbev, which owns Budweiser, has decided not to re-up its partnership with the U.S. Olympic committee.

Bud has been a sponsor of the U.S. Olympic committee since 1984.

The news follows disappointing viewership of the 2016 Olympic games in Rio.

NBC reported a ratings dip; particularly among 18 to 49 year old viewers which are key to advertisers.

Categories: US News