Budweiser backs out of team USA
Budweiser bows out of Team USA sponsorship
(CNN) – After 32 years, Budweiser is saying bye bye to team USA.
Anheuser-Busch Inbev, which owns Budweiser, has decided not to re-up its partnership with the U.S. Olympic committee.
Bud has been a sponsor of the U.S. Olympic committee since 1984.
The news follows disappointing viewership of the 2016 Olympic games in Rio.
NBC reported a ratings dip; particularly among 18 to 49 year old viewers which are key to advertisers.