The Dee Armstrong show coming to NBC 38
(Columbus, GA) WLTZ NBC 38 announced today the launch of a new locally- produced TV show for the Chattahoochee Valley and The Plains. Local media and advertisers were invited to a special kick-off party at Buckhead Grill to learn about the program, which is expected to debut in early January of 2011.
â€œThe Dee Armstrong Showâ€ is a one-hour program that will air on NBC 38 Monday through Friday from 2:00 â€“ 3:00 PM. It will appeal to the same womenâ€™s audience as other shows in WLTZâ€™s afternoon lineup such as Oprah, Dr. Phil, and Nancy Grace. Studio interviews will be mixed with videotaped feature segments on topics of interest to viewers throughout the Valley for the magazine-style program.
Popular broadcast personality Dee Armstrong is the dynamic host of the new show, which she sees as filling a real need in the community. â€œIâ€™m incredibly excited about our new showâ€ says Dee. â€œIt gives us a chance to provide a quality â€˜localâ€™ viewing alternative to women and others during weekday afternoons. Weâ€™ll have the only locally-produced show in the area in that time period, and we plan to knock the audienceâ€™s socks off with our exciting programming.â€
WLTZâ€™s General Manager Drew Rhodes agrees. â€œWe know weâ€™ll have a big challenge to produce a quality program each day on the limited budgets available in a mid-size market like oursâ€, says Rhodes. â€œBut with Deeâ€™s popularity and the great production team weâ€™ve assembled, weâ€™re going to surprise a lot of folks.â€ Drew says his station has purchased some new broadcast equipment to give â€œnetwork pzazzâ€ to the local show, and he has â€œimportedâ€ some creative production talent to help make the show a success.
â€œOur Executive Producer comes to us from having spent over thirty years working in Los Angeles and other large western TV markets, although he was born and raised right here in Columbusâ€, says Rhodes. Robert Starling is a writer and producer-director who helped the NBC TV network in Burbank rise from #3 to #1 in ratings over a two year period, and who developed movie projects for the Osmond Studios and Schick Sunn Classic Productions (â€œGrizzly Adamsâ€) in Utah. He also worked with Doty-Dayton Productions (â€œWhere the Red Fern Growsâ€) in North Hollywood. â€œIâ€™m really looking forward to returning to my roots in Columbusâ€, says Starling.
â€œI want to give back to my hometown community and help WLTZ change the image of â€œlocal programmingâ€ and boost it to a whole new level of quality entertainmentâ€.
The Dee Armstrong Show promises to do just that. With Deeâ€™s special charm and with daily segments on topics of every conceivable interest to viewers, WLTZâ€™s sales force is salivating at the opportunity to offer choice advertising spots in the new show to their existing and new clients. Itâ€™s a whole new day for TV programming in our television market.
(SOURCE: WLTZ, NBC 38)