Numero Uno Web Solutions releases its top reasons why mobile marketing is essential for a brand, even if it does not have an online presence.
Toronto, Canada – July 9, 2014 /MarketersMedia/ –
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to small- and mid-size business-to-business (B2B) and business-to-consumer (B2C) companies, is announcing its top reasons why mobile marketing is crucial for brands, regardless of if they have an online presence or not.
“According to the most recent statistics, 55% of Canadians own a smartphone and roughly 80% say they never leave home without it. When it comes to attracting qualified web traffic and customers, it’s imperative that brands implement a mobile marketing strategy,” says Dave Wheeler, president and general manager of Numero Uno Web Solutions. “That’s because in Canada, a third of online searches are location-specific, meaning mobile users are looking for both what and where. To attract mobile users, brands need to develop a unique mobile marketing strategy.” (Source: Relander, B., “7 Stats Show Mobile Marketing is Crucial for Your Business,” Entrepreneur web site, June 10, 2014; www.entrepreneur.com/article/234623.)
Mobile searches have changed the way Canadians look for information. Today, 70% of on-the-go Canadians use their smartphones to search for product-related information while in a store, while and 60% find a new restaurant the same way. Even idle, on-the-go Canadians use their mobile devices to find local information: 65% do so while standing in line, 65% while eating, and 60% during their commute. (Source: Sundaram, P., et al., “Acting on the Evolution of the Canadian Smartphone User – New report from Catalyst and GroupM Next,” Scribd.com, March 2014; www.scribd.com/doc/212897450/Acting-on-the-Evolution-of-the-Canadian-Smartphone-User-New-report-from-Catalyst-and-GroupM-Next)
“It doesn’t matter what kind of business you run, whether it’s a traditional brick-and-mortar store seeking to increase its local exposure or an online store with a wider audience, you can’t ignore the importance of developing a mobile marketing campaign,” Wheeler adds. “Because 81% of conversions from mobile searches happen within five hours of the search, it’s imperative that brands understand their customers’ online search behaviour and entice them to take action.”
Wheeler explains that this means having a tailored, mobile marketing campaign. Where smartphone users access information will influence how they interact with the device. On-the-go smartphone users need a quick, touch-driven interface (pinch, tap, zoom), people who use their smartphones at work are more app-centric, and those who access their smartphones at home take their time and need readily consumable content.
“The more positive a smartphone user feels toward their mobile experience, the more apt they are to connect with the brand, and the more loyal they will become,” Wheeler concludes. To learn more about how Numero Uno Web Solutions can help develop a unique mobile marketing campaign, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
For more information about us, please visit http://www.numerounoweb.com/
Name: Dave Wheeler
Address: 7000 Pine Valley Drive, Suite 200, Woodbridge, Ontario L4L4Y8 Canada
Phone: 905 856 2012
Organization: Numero Uno Web Solutions Inc