Nationwide car wraps manufacturer JMR Graphics comments on an article discussing Oakland’s new marketing campaign geared towards attracting tourists
BOHEMIA, NY / myprgenie.com / ACCESSWIRE / April 26, 2014 / JMR Graphics, a nationwide car wraps manufacturer, responds to an article discussing Oakland, California’s newest initiative to increase tourism with out-of-home advertising.
According to an April 2nd article from Inside Bay Area titled, “Seeking tourists, Oakland unveils new logo and billboards,” Oakland, California, has dedicated $1 million towards its new tourism marketing campaign. Recently, the city has unveiled a new logo that will be displayed on billboards and travel magazines. Despite Oakland’s current status as not being a major attraction in California, the city is proving to others that they are worth visiting.
Research done by the city has shown three-fourths of visitors drive to Oakland, most being California residents. In addition, business travelers make up the highest percentage of hotel stays in Oakland. In 2013, the hotel tax revenue in Oakland hit $13 million, as opposed to $9 million in 2010. However, crime is still seen as an issue by tourists. The tourism bureau is working hard to help destroy the city’s negative image.
TJ Panell, a representative from nationwide truck wraps manufacturer JMR Graphics, says, “Tourism campaigns are often very successful when utilizing out of home strategies, like billboards. In that second that someone looks at the billboard, they are whisked away to whatever location is being advertised. Why say why your city is great, when you can show it and have people see for themselves?”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Contact: Scott Darrohn, Takara@fishbat.com, 855-347-4228
SOURCE: JMR Graphics