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SOURCE Abundant Venture Partners
Technology Startup Helps Mission-Driven Organizations Make The Most Of Their Marketing Spend
CHICAGO, Jan. 31, 2014 /PRNewswire/ -- Abundant Venture Partners, a purpose-based business accelerator, announced today the launch of Ardent IO, a technology company that enables organizations to create and capture demand simply and quickly by leveraging big data and existing marketing spend in new ways.
Ardent IO will be led by John Lowell, former SVP of Analytics at Starcom Worldwide, who now serves as CEO of Ardent IO in addition to director at Abundant Venture Partners and advisor to Frequency540, an agency within the Abundant portfolio.
In line with Abundant's mission to champion businesses that reflect a world rooted in fairness, accountability and innovation, Ardent IO will be focused on offering its research products and services to organizations such as nonprofits and non-governmental organizations in addition to brands seeking improved marketing performance.
"Mission-driven organizations looking to scale up often can't afford the many specialized tools, systems and data insight services necessary to effectively target potential audiences and develop their brand," said Ardent IO founder and CEO John Lowell. "Ardent leverages open data sets and working media spend to create new methods that provide actionable insights at a fraction of the cost of most market research providers. We help make 'learning-by-doing' cheap, easy and scalable."
"It's so important to make the tools that the big media and ad agencies bring to their strategy work accessible to mission-driven organizations that might not have such resources at their fingertips," said Andrew Swinand, cofounder of Abundant. "We're very excited about helping these organizations cut through the avalanche of data and harness the competitive advantage of information in a way that's very simple for understaffed or under-resourced organizations."
Lowell, a digital strategy executive with over a decade of experience in designing analytics and digital strategies for top brands such as McDonald's, Visa, United Airlines, General Motors, Disney, and P&G is joined by Brian Schinazi, Chief Technology Officer for Ardent IO and formerly Director of Software Development at Ninah Consulting.
"This is one more example of Abundant applying our knowledge, network and capital by using digital technology to solve and simplify problems," said Swinand.
Headquartered in Chicago, Illinois, Ardent IO is a technology company organized under the Abundant Venture Partners portfolio. Founded in 2013, Ardent IO develops applications that simplify and scale digital marketing processes in order to empower organizations driven by goals that transcend revenue and seek to make the world a better place. For more information please visit: http://ardent.io.
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