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-- NewBeauty® Magazine experts, editors and readers see the beauty in popular invisible teeth straightening treatment --
SAN JOSE, Calif., Jan. 31, 2014 /PRNewswire/ -- It's official – Invisalign® is the "Best Smile Treatment" just announced by NewBeauty® magazine, the definitive authority on all things beauty. In a highly competitive category, Invisalign was the "clear" choice of the experts, editors, and readers, in the magazine's fourth annual Beauty Choice Awards.
"We are extremely honored to be recognized by NewBeauty magazine with this award," said John Graham, vice president, marketing and chief marketing officer for Align Technology. "Their panel of judges understands that confidence is one of the best beauty secrets. In fact, in a recent HealthyWomen.org survey the majority of women said that fixing their teeth and smile would help them feel more self-confident and attractive. Our nearly invisible aligners don't detract from a confident, beautiful smile during treatment, which is often the case with traditional braces."
Invisalign has steadily grown to become the teeth straightening treatment of choice for thousands of orthodontists and dentists and their adult and teen patients. This modern approach to straightening teeth has minimal interference with personal activities and the food they eat, and patients report a positive impact on how they feel while going through treatment. Much like traditional braces, Invisalign is effective in straightening teeth, from mild crowding and gaps in teeth to more severe problems like overbite or underbite cases.
"We test thousands of products a year at NewBeauty and work closely with an expert advisory board who really knows what stands out above the rest, from standby classics to new innovations," said Yolanda Yoh Bucher, editor-in-chief of NewBeauty. "Invisalign has really changed the way people look at braces and the teeth straightening process, which is why it won the brand-new category, Best Smile Treatment."
Invisalign is the clear alternative to metal braces that uses a series of virtually invisible and removable aligners that gradually move teeth over time, providing adults and teens with a modern choice for straightening their teeth. No more wires and brackets required. The benefits include no food restrictions, the ability to maintain good oral hygiene during treatment, minimal interference with social and physical activities, and getting straighter teeth without most people knowing. The cost of Invisalign treatment is similar to that of braces and it is often covered by insurance. For additional information about Invisalign or to find an Invisalign provider in your area, please visit www.invisalign.com.
Invisalign is a trademark of Align Technology, Inc. Align Technology develops innovative, technology-rich products such as the Invisalign system and iTero scanner. Visit www.aligntech.com for more information.
Contact: Shari Gold, GOLD PR
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