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SOURCE Bud Light
ST. LOUIS, Jan. 30, 2014 /PRNewswire/ -- The hotly-anticipated Bud Light Hotel will open its doors tonight, but the construction has been underway for the four-day celebration of football, music and entertainment for nearly two weeks.
The brand-new cruise ship that will house nearly 3,000 Bud Light guests during football's biggest weekend docked at pier 88 on the Hudson River yesterday, just in time for football's biggest weekend. Here is a "by the numbers" snapshot of some of the elements involved in the staging of Bud Light Hotel New York:
As part of the makeover that changed two ships into Bud Light Hotel New York, the brand constructed the Bud Light Hotel Amphitheatre – a heated concert venue across the street from the Intrepid that will host the weekend's nightly concerts and parties – and the Bud Light Hotel Lounge – a two-level, 1,500-person venue adjacent to the Intrepid – that will house hospitality activations during the day as well as late-night events.
The full schedule for the Bud Light Hotel festivities is as follows:
Thursday, Jan. 30
Friday, Jan. 31
Saturday, Feb. 1
Sunday, Feb. 2
Even those who aren't at Bud Light Hotel New York can experience the excitement. Select performances from the Thursday, Friday and Saturday concerts will be streamed live for fans 21 and older and available as video-on-demand on a number of locations online, including the Bud Light YouTube page (www.youtube.com/budlight), Bud Light Twitter profile (www.Twitter.com/BudLight), E! Online (www.eonline.com), Pandora (audio only) and the AXS mobile app. Check out Foo Fighters performance on Bud Light YouTube page, Bud Light Twitter, and budlighthotel.com.
For additional information, visit www.BudLightHotel.com.
NOTES TO MEDIA:
Only pre-approved, credentialed press will be able to gain admittance to the events. For more media information on the Bud Light Hotel, please visit Media.BudLightHotel.com.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
For more information, contact:
Phillip Cleveland, 314-577-9637
Meredith Brengle, 314-552-6781
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