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SOURCE Finnish Basketball Association
HELSINKI, January 30, 2014 /PRNewswire/ --
Flying to support their fellow Finnish forest-dwellers, Rovio's Angry Birds are joining the Finnish Men's National Basketball Team, more commonly known as the Wolfpack, in its goal of receiving one of four Wild Card bids to the 2014 FIBA Basketball World Cup.
As part of the Finnish Wild Card bid, Rovio has agreed to provide advertising inventory in its ground-breaking mobile entertainment platform to the Wolfpack and the 2014 FIBA World Cup, if Finland is selected.
"We at Rovio understand the challenging role of the underdog," said Mighty Eagle Peter Vesterbacka. "We have closely followed the Wolfpack's performance in the past few years and are fans of the team ourselves. We are happy to be able to support the team's bid and hope that this partnership shows FIBA how small players can achieve great things."
Launched in December 2009, Rovio's world-leading Angry Birds games have been downloaded more than two billion times world-wide.
"We are fully aware that despite our strong athletic results and fan support, we need to think creatively about how we can truly show our strength to FIBA and the basketball world," Antti Zitting, President of Finnish Basketball Association said.
"As a small Northern country we cannot deliver the same type of TV audience as some other nations, but thanks to Angry Birds, we can offer an engagement platform that no other country can match."
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