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SOURCE Lenox Corporation
BRISTOL, Pa., Jan. 23, 2014 /PRNewswire/ -- Lenox, the leader in home entertaining, is proud to announce its 125th anniversary year. This momentous event in the company's history will be celebrated throughout 2014 and will serve to create new excitement about the brand among loyal consumers while drawing new customers to the exciting variety of products that Lenox offers.
Lenox is the leading purveyor of fine china, casual dinnerware, crystal stemware and 18/10 stainless flatware. From everyday and intimate gatherings to pull-out-all-the-stops formal gala occasions, Lenox offers the widest range of products relevant to the way people of all ages entertain today. Lenox has everything customers need to create stylish table settings that make every event a treasured memory.
Lenox is the only American brand that has built a 125-year history of trust with generations of consumers offering unrivaled artistry and superior craftsmanship that make Lenox the premiere market destination for entertaining, bridal and gifting. In addition, Lenox is the only manufacturer of fine bone china in the United States and has been chosen to provide the White House dinnerware for numerous presidential services. All Lenox formal dinnerware is made in the USA by talented American artisans in North Carolina. Using only the finest materials to produce its formal bone china, including accents of 24 kt gold and precious platinum, Lenox is proud to backstamp even the most detailed patterns as dishwasher-safe.
As part of the anniversary year, Lenox has introduced a new branding campaign across all media. Created around the theme "Lenox, Where Entertaining is @", the brand speaks to modern consumers in language they can understand. The new multi-platform campaign, which comes to life on Lenox.com, inspires, educates and provides expert tips on how to entertain at home with your own personal style. Using memorable how-to videos and beautiful visual layouts accompanied by informative text, the new campaign demonstrates that Lenox is the one-stop shopping and gifting resource for consumers who want to entertain at home. More than simply advertising key products, the new branding initiative will engage consumers with an incredible array of exclusive recipes, expert tips and unique product suggestions geared toward deepening our customers' relationship with the Lenox brand while inspiring them to entertain at home with confidence and style.
In addition, Lenox will showcase their best-selling patterns in their 125th anniversary year. Lenox introduces new American-made formal dinnerware each season but the most popular bridal pattern remains Opal Innocence, which has sold over one million placesettings since its 2002 launch. Butterfly Meadow porcelain dinnerware is known the world over as the most popular pattern for casual dining. With its garden motif of butterflies and flowers, it evokes the beauty of springtime all year around. The freezer-to-oven-to-table durability and microwave and dishwasher-safe convenience make it perfect for everyday while the beautifully scalloped shape and large eating surface make it an entertaining must-have. Paired with best selling Tuscany Classics lead-free crystal stem and barware in sizes suited to each specific wine or beverage and with popular Vintage Jewel stainless flatware, creating a beautiful tablescape becomes easy for home entertainers everywhere.
After 125 years of best-selling patterns, now, more than ever, the Lenox brand will be the first name consumers turn to when they think of home entertaining. Among all brands looking to capitalize on today's trend to spend more leisure time at home, only Lenox is Where Entertaining is @.
About Lenox Corporation
Lenox Corporation is the market leader in quality tabletop, giftware and collectibles. The company is celebrating a landmark 125th anniversary in 2014 and markets its products under the Lenox, Donna Karan Lenox, Marchesa by Lenox, kate spade new york, Dansk and Gorham brands. Lenox is the market destination for bridal, entertaining and all occasion gift giving. Visit www.lenox.com for more information. Become a fan of Lenox on facebook, www.facebook.com/Lenox, or follow their experts on twitter at www.twitter.com/Lenox.
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