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SOURCE The Macallan
NEW YORK, Oct. 24, 2013 /PRNewswire/ -- For the fourth edition of its award-winning Masters of Photography series, The Macallan – the world's most precious single malt whisky – has commissioned the most influential living photographer, Elliott Erwitt to capture the spirit of its heartland in his 'Great Scottish Adventure'. The Masters of Photography: Elliott Erwitt Edition sees Erwitt interpret the unique richness and depth of Scottish character through his shrewd observational skill and subtle humorous style.
The Masters of Photography: Elliott Erwitt Edition is The Macallan's most extensive, and ambitious, to date with 58 unique single cask whiskies being paired with a different signed 11" x 14" Elliott Erwitt print captured during his Scottish adventure. Only 35 of each of the exclusive pairings are available, making a complete global release of 2,030 packs. 320 of these are allocated for the US market. The Elliott Erwitt Edition comprises a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during his trip, with a 375ml handmade glass flask containing a never before released single cask malt whisky concealed within its pages.
Erwitt's rarefied ability to instinctively visualize and capture an insightful image has resulted in some of the most iconic and powerful photographs of our time, including the incredibly poignant portrait of Jackie Kennedy at her husband's funeral, and intimate shots of Marilyn Monroe on the set of The Misfits.
Renowned for his mastery of the 'decisive moment' – that creative instant when subjects appear before the camera in surprising and illuminating ways – Elliott Erwitt, has now turned his lens on Scotland. Shot against dramatically different backdrops in the Highlands and Islands, Glasgow and Edinburgh, Erwitt captures the beauty of the perfect moment. His collection showcases the traditions and eccentricities of the Scottish people, as well as, his most loved subjects – dogs.
"Photography is an art of observation – it's about creating something extraordinary out of the ordinary. You choose a frame and then wait until the right time for something magical to come along and fill it. I realized while working on this project that this is exactly the way Bob, the Whisky Maker, works when creating The Macallan. He envisages how he wants a particular whisky to taste, selects the perfect cask to create it, and then he waits! Timing is everything," comments Elliott Erwitt.
This collection is completely unique in terms of its scale and breadth of single cask malt Scotch whiskies, each of which has been personally selected by Whisky Maker Bob Dalgarno to interpret the essence of its corresponding photograph.
"The incredible richness and depth of character found in every Macallan whisky lends itself perfectly to this year's Masters of Photography offering. Selecting 58 individual single cask malt whiskies to bring to life Elliott's 58 favorite images of his Great Scottish Adventure was wonderfully challenging – tasting the image through the whisky and the whisky through the image on such an unprecedented scale was inspiring," remarks Bob Dalgarno, Whisky Maker, The Macallan.
Ken Grier, Director of Malts, The Edrington Group, says: "The creative excellence showcased by Masters of Photography has become synonymous with The Macallan. Working with Elliott Erwitt, the world's most influential living photographer has been both an honor and personal highlight. Elliott is legendary in the world of photography and is one of my all-time favorite photographers. With his signature playfulness and witty juxtapositions, we couldn't think of anyone better to capture the quirkiness of Scottish character and heartland of The Macallan."
The collaboration will be celebrated this week as the new bottles and images are released at a launch event in Los Angeles where Erwitt will be in attendance.
The Masters of Photography: Elliott Erwitt Edition is available worldwide starting from October 2013, priced at $1,500.
ABOUT THE MACALLAN
Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world's leading single malt whiskies. The creation of The Macallan draws on the vital contributing influences of Spain, North America and Scotland, and of their respective natural raw materials, combined with traditional methods and craftsmanship. From its founding, through the subsequent owners of The Macallan distillery in the nineteenth and twentieth centuries and into the present century, The Macallan has been recognized for its outstanding quality above all else.
THE MASTERS OF PHOTOGRAPHY
The Elliott Erwitt Edition is the fourth in the award-winning The Macallan Masters of Photography series. The previous three editions were authored by Rankin, Albert Watson and Annie Leibovitz. These unique limited edition collections perfectly conjoin the art of whisky making with the artists interpretation of the world of The Macallan as seen through their photographers eye.
Image with caption: "The Macallan Masters of Photography: Elliott Erwitt Edition featuring a handmade glass flask with never before released Single Cask Single Malt whisky from The Macallan, 'Great Scottish Adventure' photo-archival book, and signed Elliott Erwitt print – 320 Available in the US." Image available at: http://photos.prnewswire.com/prnh/20131024/NY03584-a
Image with caption: "The Elliott Erwitt photograph that accompanies Cask Number 0004112. The Macallan, Easter Elchies House in Craigellachie, Moray – © Elliott Erwitt/Magnum Photos." Image available at: http://photos.prnewswire.com/prnh/20131024/NY03584-b
Image with caption: "The Macallan Masters of Photography Logo." Image available at: http://photos.prnewswire.com/prnh/20131024/NY03584-c
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