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SOURCE CVSL Inc.
BUYER OF JEWELRY OPENS NEW CATEGORY FOR CVSL
DALLAS, Oct. 11, 2013 /PRNewswire/ -- CVSL Inc. [stock symbol: CVSL] and Golden Girls® announced today that they have signed a letter of intent for Golden Girls to become part of CVSL's family of companies.
Atlanta-based Golden Girls offers women a safe and trusted way to sell their old, unwanted jewelry for cash at home parties. Since 2008, Golden Girls has purchased precious metals from more than 90,000 Guests at over 6,000 Golden Girls parties. Hosts and Buyers earn commissions on all jewelry purchased at the parties. The company provides training to Buyers, enabling them to pay fair value for jewelry on the spot.
Golden Girls emphasizes improving local communities. The company encourages the Hostess at each party to donate a portion of the party proceeds to the charity of her choice.
Deanna Brown, founder and owner of Golden Girls, said that becoming part of CVSL will be a milestone for her company. "We admire CVSL's strategy for transforming the direct selling industry and we very much want to be part of that," she noted. "Our first five years proved that our concept works. Women appreciate the chance to convert their unwanted jewelry into cash. Now it's time to find ways of moving to the next level. We believe we can do that as part of CVSL."
"Golden Girls will bring CVSL into the jewelry category in a unique way," said John Rochon, CVSL chairman. "We really like their business model, because it's simple and practical and appealing to almost any woman in any community. We see this as a starting point and believe there are ways to do some interesting things with this concept. We especially admire Deanna's passion for her company and her boundless energy."
Golden Girls and jewelry represent the fifth company and the seventh category for CVSL's business, in addition to home decor (The Longaberger Company), home improvement and home security (Tomboy Tools), gourmet foods (Your Inspiration At Home) and nutritionals and skin care (Agel Enterprises).
About CVSL (www.cvsl.us.com)
CVSL Inc. is an innovative public company pursuing a strategy of gathering together multiple companies in the direct selling, or micro-enterprise, sector. Each company maintains its own separate brand identity, leadership and product line, while achieving efficiencies through sharing of back office resources and best practices.
Cautionary Note Regarding Forward-Looking Statements:
This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements are only expectations and involve known and unknown risks, uncertainties, and other factors, including the risks outlined under "Risk Factors" in our Annual Report on Form 10-K for our fiscal year ended December 31, 2012, our Forms 10-Q, including the one issued for the period ending June 30, 2013 and those discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.
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