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SOURCE Alouette Cheese
"See Where Cheese Can Take You" Campaign to Inspire Consumers with Unexpected Pairings and Simple Recipes
FAIRFIELD, N.J., March 13, 2013 /PRNewswire/ -- Alouette®, Chavrie® and Ile de France® cheeses today announced a delicious new partnership with celebrity chef and cheese enthusiast Jason Sobocinski, host of The Big Cheese on the Cooking ChannelSM. Together, they will launch a new campaign, See Where Cheese Can Take You, to inspire consumers - both accomplished foodies and foodies-in-training - with unique pairings, appetizers and snacks featuring Alouette, Chavrie and Ile de France cheeses.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/60712-alouette-chavrie-ile-de-france-see-where-cheese-can-take-you-sobocinski
"I love to be creative in the kitchen and develop different pairings and flavors with cheese, but even more, I love to teach others to embrace that creativity," said Sobocinski. "Consumers who check out www.SeeWhereCheeseCanTakeYou.com can get inspired, have some fun in their kitchen and literally see where cheese can take them. I have created tasty, yet simple, recipes and pairing ideas that are perfect for snacking or entertaining at any time of the year - all featuring Alouette, Chavrie and Ile de France cheeses."
The partnership also brings an exciting special, See Where Cheese Can Take You™, airing exclusively on the Cooking Channel. It features Jason creating unique pairings and simple finger foods that are great for entertaining or just snacking with Alouette, Chavrie and Ile de France cheeses. The special will air on the Cooking Channel at the following times (check local listings):
March 14 at 7:00 p.m. EDT
March 16 at 2:30 p.m. EDT
March 21 at 6:00 p.m. EDT
March 23 at 6:30 p.m. EDT
March 29 at 6:00 p.m. EDT
"We are thrilled to have Jason join us to help launch our See Where Cheese Can Take You campaign, and introduce easy and delicious recipes incorporating cheese," said Emma Hofer-Louis, Vice President of Marketing for Alouette Cheese. "Jason's love for cheese and down-to-earth cooking style make him the perfect partner for us."
Alouette, Chavrie and Ile de France also plan to sponsor three sweepstakes throughout the year, the first of which will run from March 11 through April 28, 2013. Consumers can visit www.SeeWhereCheeseCanTakeYou.com once a day to enter to win a trip to Paris.
Look for Sobocinski's recipes, tips and ideas on www.SeeWhereCheeseCanTakeYou.com.
The Alouette brand has grown over the years, extending its unique line of cheeses to include a wide variety of Alouette Spreadable Cheese flavors, Alouette Portions and Alouette Crumbled Cheeses, as well as other specialty cheese products, such as the award-winning Alouette Baby Brie. Today, Alouette is a leading brand in the Specialty Cheese Category in the United States and is the #1 brand of Premium Spreadable Cheese.
Introduced to the United States in 1989, Chavrie all natural goat cheese is based on a classic French recipe and is created from the milk of local Amish farmers in the lush farmlands of Lancaster County, Pennsylvania. Today, Chavrie offers a variety of all natural and Kosher-certified goat cheeses ideal for entertaining or snacking, including the iconic pyramid shape that is uniquely spreadable and the classic log that is perfect for slicing and crumbling.
About Ile de France
The Ile de France Brie was the first Brie ever imported to the United States in 1936 aboard the Ile de France ocean liner. It remains a top seller in the U.S. today. Currently, Ile de France is importing to the U.S. French classic soft specialties to foodies craving superior recipes, including a Brie made with "the cream of the day;" a Camembert from Normandy, a region renowned for its soil and lush pastures yielding milk of exceptional richness; an all-natural fresh Chevre from grass-fed goats bringing rich flavors; and a Roquefort PDO aged in natural caves for up to five months.
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