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SOURCE HBA Global
HBA IPDA—Now Accepting Nominations
NEW YORK, March 8, 2013 /PRNewswire/ -- HBA Global Expo announces that it is now accepting nominations for its annual IPDA (International Package Design Awards) at http://www.hbaexpo.com/ipda. These prestigious awards are the only awards that honor the year's most innovative beauty packaging in several categories including cosmetics, fragrance, personal care, skin care and innovations in sustainability. Categories for Hair Care, Sampling/Travel Size products, and At-Home Devices and Tools have also been added to the program.
As the longest running and biggest package design awards in the beauty industry-major brands, niche players and indie companies, have all won HBA's IPDA awards for excellence in package design and engineering achievements. Last year and past IPDA winners and finalists included Arbonne, Bath & Body Works, Benefit Cosmetics, Burberry Cosmetics, Color Proof, Combe, COOLA, Coty, Five Star Fragrance, Inter Parfums, Kate Somerville Skin Care, Lea Journo Cosmetique, L'Oreal Paris, MAC Cosmetics, Naked Princess, Physicians Formula, Renpure Organics, Sephora, SK-II, Stila The Estee Lauder Companies, Thymes, Victoria Secrets, and Yves Rocher.
Any size company can submit designs that are introduced for retail from June 1, 2012 through June 30, 2013, including suppliers, design firms, public relations and marketing agencies, and brand manufacturers. Designs that have been re-freshed, improved, or offer new features or technologies are also eligible to participate. The deadline for IPDA submissions is March 22, 2013.
Finalists for the IPDA Awards are announced in early May and the Category Winners and the Grand Award will be revealed during the HBA Global Expo & Conference June 18 – 20, 2013 at the Jacob K. Javits Convention Center in New York. The award finalists and winners are prominently displayed in the IPDA Showcase located on the exhibit floor, during the event, which is the only beauty event that fosters the growth and development of Cosmetic, Fragrance, Hair Care, Personal Care and Skin Care brands. As the universal meeting place for the health and beauty industries, more than 15,000 beauty and personal care professionals from all over the world will be able to view the IPDA finalists.
"Creative and innovative packaging still play a key role in influencing purchasing decisions amongst consumers. HBA Global looks forward to showcasing some of the year's most stand-out beauty and personal care package designs that enhance the brand experience and connect with buyers. We are proud to support and platform our industry's outstanding packaging and engineering achievements," said Jill Birkett, Brand Director, Beauty & Wellness.
The judging panel for the IPDA includes packaging experts, designers, industry suppliers and members of the media. IPDA submissions are evaluated on the following: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging. The HBA IPDA awards are widely promoted through press releases and PR Newswire, and finalists and winners receive coverage in leading international trade publications and on the HBA Global website.
The HBA IPDA Awards are sponsored by Beauty Packaging and HAPPI magazines. For more information about the HBA IPDA Awards go to www.hbaexpo.com/ipda or contact Caitlin Carragee at 609-759-7617 or firstname.lastname@example.org.
About HBA Global Expo & Conference www.hbaexpo.com produced by UBM Live, is the premier product development source–from concept to market–for the cosmetics, personal care, skin care, fragrance and wellness industries and features a comprehensive educational program and exhibits floor. HBA visitors comprise the top prestige, mass and emerging beauty and personal care brands worldwide. The next HBA Global Expo & Conference will take place June 18-20, 2013 at the Jacob K. Javits Convention Center in New York. Connect with the HBA Global communities on Facebook, Linkedin and Twitter.
About UBM Live UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.
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