Presidential politics get personal

(NBC News) The race for the presidency has taken a very personal and somewhat lurid turn.

Donald Trump and Ted Cruz are engaged in a war of words and photos centered around their wives.

It began when Cruz supporters pushed forward a meme on Twitter featuring a nude photo of Melania Trump, prompting Trump to threaten to "spill the beans" on Cruz’s wife, Heidi.

On Wednesday night, Trump re-tweeted an unflattering photo of Heidi Cruz next to a photo of his own wife, with the caption "THE IMAGE ARE WORTH A THOUSAND WORDS".

Ted Cruz calls the attacks "gutter politics".

"Our spouses and children are off bounds, it is not acceptable for a big loud New York bully to attack my wife," Cruz said.

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