“Cup Sake” hits London
London, United Kingdom (NTV) Fans of Japanese rice wine are getting a taste of so-called "cup sake" in London.
Organizers held an event Monday to counteract the luxury image of sake.
About 40 varieties were offered, starting at about $6 and going up to more than $30.
One taster said it’s almost like a cold glass of white wine, and appealing to those with "European tastes."
Sake makers hope to expand the market along with the worldwide boom in Japanese cuisine.