Consumer behavior aggressively tracked this season

WASHINGTON (AP) — It's a big question for marketers: What kind of a buyer are you? And what are you willing to pay?

In
the search for answers this shopping season, consumer behavior online
and off is being tracked aggressively with help from advances in
technology.

And it can happen whether buyers are on their work
computers, mobile devices or just standing in the grocery aisle. The
data can be connected with other personal information like income, ZIP
code and when a person's car insurance expires.

Retailers say
these techniques help customize shopping experiences and can lead to
good deals. Consumer advocates say aggressive tracking and profiling
also opens the door to companies charging someone more online or denying
them entirely based on their home price or how often they visit a site.